Eric Adjepong

Brand Identity + Illustration

A visual brand identity and illustration suite for Food Network host and chef Eric Adjepong, celebrating his West African culinary heritage and bold, ingredient-driven approach to food, storytelling, and hospitality.

CLIENT Chef Eric Adjepong

MEDIUM Brand Identity, Illustration

USE Print, Digital, Social Media

YEAR 2019

CREATIVE DIRECTION

Rooted & Modern

The creative direction was inspired by the charm of European market illustrations, with a focus on hand-painted botanical artwork, seasonal produce, and a timeless, approachable style. The goal was to create a collection that feels fresh, classic, and joyful — artwork that brings the feeling of the garden into the home.

BOTANICAL COLLECTION

Fruits, Gardens, & Seasons

The collection features a variety of hand-painted botanical illustrations celebrating seasonal fruits, vegetables, and garden-inspired elements. Each piece was carefully illustrated to capture the beauty and character of the harvest using soft color palettes and natural details.

THE COLLECTION

Illustrated for Everyday Life

The illustrations were brought to life as a collection of artisan tea towels for Maison Lorrain Boutique. Designed to add beauty and character to everyday routines, the towels celebrate the simple pleasure of fresh ingredients and the enduring appeal of botanical art.